Certification Taught You How to Spray. This Teaches You How to Make Money.

Getting certified is the first step. But if you’re at the point where you know how to spray or you’re close and you’re now asking:

• How do I actually make good money with this?
  
  

• How do I stop charging like a beginner?
  
  

• How do I get clients to say yes to more than one tan?
  
  

• How do I stop working so hard for every dollar?
  
  

• How do I build a business that feels premium, polished, and profitable instead of random and inconsistent?

…that is exactly what Sunless Secret™ Sales Elevation Method was created for.

This course is not about teaching you how to hold a spray gun.

It’s about teaching you how to turn your spray tan skill into a business that makes sense financially.

A business with:

• better pricing
  
  

• stronger packages
  
  

• more strategic upsells
  
  

• higher average ticket sales
  
  

• better client retention
  
  

• cleaner systems
  
  

• more confidence in the sales process
  
  

• and a business model that allows you to make more without needing to spray 24/7 to do it
  
  

Because my philosophy has always been simple: Work smart, not hard.

And in this business, that means learning how to create more revenue per client instead of believing the only path to more money is doing more tans, taking more appointments, and running yourself into the ground.

THE PROBLEM WITH MOST SPRAY TAN BUSINESSES

Most artists assume they need:

• more clients
  
  

• more followers
  
  

• more hours
  
  

• more hustle
  
  

• more bookings on the calendar
  
  

But very often, that’s not the real issue. The real issue is that they’re underpriced, under-packaged, under-optimized, and relying on a business model that makes it hard to make meaningful money.

• They’re selling single tans when they should be selling packages.
  
  

• They’re skipping easy upsells.
  
  

• They’re leaving money on the table at checkout.
  
  

• They’re treating the business like a series of one-off appointments instead of building a client journey.
  
  

• They’re guessing on pricing instead of understanding the math.
  
  

• They’re working too hard for the revenue they’re bringing in.

Sunless Secret™ Sales Elevation Method was designed to fix that. This is where I teach you the exact sales and business framework behind making more money per client, increasing your revenue without necessarily increasing your workload, and building a spray tan business that feels a lot more strategic than stressful.

WHAT THIS COURSE IS REALLY ABOUT

I created this course because I don’t believe women need to live in the beauty industry’s version of burnout just to make good money.

I believe you should know:

• how to price yourself properly
  
  

• how to sell without feeling awkward
  
  

• how to package your offers in a way that makes people say yes
  
  

• how to increase your average ticket without feeling pushy
  
  

• how to build retention so clients come back automatically
  
  

• how to create a luxury experience people want to stay inside of
  
  

• and how to make the business feel clean, premium, profitable, and sustainable
  
  

This is the course for the spray tan artist who wants:

• fewer “just one tan” clients
  
  

• fewer random pricing decisions
  
  

• fewer awkward sales moments
  
  

• less revenue inconsistency
  
  

• and a lot more clarity around how to make this business actually pay
  
  

Because the goal is not just to be certified. The goal is to create a business that gives you:

• more freedom over your schedule
  
  

• more control over your income
  
  

• more confidence in your offers
  
  

• more ownership over your growth
  
  

• and a better return on the skill you worked hard to learn

I Didn’t Build Sunless Secret™ By Charging Like Everyone Else

When I started Sunless Secret™, I wasn’t interested in building a business that kept me busy but underpaid. I was interested in building a business that gave me freedom.

That meant I had to get very good at more than the service itself. I had to get good at:

• pricing
  
  

• packaging
  
  

• client psychology
  
  

• upselling
  
  

• retention
  
  

• positioning
  
  

• and creating an experience that made people want to come back, buy more, and trust my recommendations
  
  

That is what allowed me to move beyond a “spray tan artist” and into actual business owner. It’s also what made it possible to create a lifestyle where I wasn’t just booked, I was paid well.

This course is the business side of what I learned over 12 years building Sunless Secret™:

how to stop thinking only like a technician and start thinking like the owner of a luxury service business.

This Course Is For You If…

• You’re already certified, trained, or actively offering spray tans
  
  

• You know how to spray, but you’re not making the money you want yet
  
  

• You feel like your pricing, packages, or offers are kind of all over the place
  
  

• You’re tired of relying on one-off tans instead of building repeat revenue
  
  

• You want to increase your average ticket without feeling salesy or awkward
  
  

• You want a business model that feels more premium, strategic, and profitable
  
  

• You want to make more without working yourself into the ground
  
  

• You’re ready to stop winging the business side of spray tanning and actually learn it

This is the next step after Sunless Secret™ Professional Certification or for any spray tan artist who already has the skill and now wants the business framework behind making it pay.

Less Guesswork. Better Pricing. Higher Tickets. Stronger Retention. More Money.

Sunless Secret™ Sales Elevation Method teaches you how to stop treating spray tanning like a series of random appointments and start treating it like a business with structure, strategy, and room to grow.

Inside, you’ll learn how to:

• structure your offers so clients buy more than one tan
  
  

• price in a way that reflects value and supports your goals
  
  

• use simple, natural upsells to increase ticket size
  
  

• position add-ons and primers correctly
  
  

• build packages that make sense financially
  
  

• guide clients through a cleaner checkout process
  
  

• use scripts that make selling feel easier and more natural
  
  

• improve retention so clients come back more often
  
  

• and understand the revenue math behind a business that actually works

Inside Sunless Secret™ Sales Elevation Method

This course is designed to help you turn spray tanning into a smarter business model — one where you understand exactly how to increase revenue, improve retention, and create a client experience that feels elevated from start to finish.

MODULE 1

The Sunless Secret Mindset

We start with the mental shift from technician to business owner. You’ll learn how to think about value, pricing, confidence, premium service, and why your mindset around money, sales, and client behavior directly impacts your income.

MODULE 2

Intention, Goals & Revenue Math

This module helps you get clear on what you actually want this business to do for you financially. We’ll map revenue goals, average ticket goals, realistic appointment math, and what “less tans for more money” actually looks like on paper.

MODULE 3

The Offer Structure

Learn how to structure your core offer so it’s not just “a spray tan.” We’ll look at how to position your service more strategically and create an offer that feels more premium and easier to sell.

MODULE 4

The Pricing Method

This is where we clean up your pricing. You’ll learn how to think about pricing through the lens of value, positioning, simplicity, and profitability — not just what everyone else in your city is charging.

MODULE 5

The Upsell Method

Learn how to increase your average ticket with natural, well-placed upsells that actually make sense for the client. This is about offering more value, not being pushy.

MODULE 6

The Primer

One of the easiest ways to increase revenue per client is by understanding how to position add-ons correctly. This module covers how to talk about primer, when to recommend it, and how to make it a seamless part of the service.

MODULE 7

Packages

Learn how to create package options that increase commitment, improve retention, and make your business more predictable financially. We’ll cover structure, psychology, and how to avoid package pricing mistakes that cost you money.

MODULE 8

The Checkout Method

Your checkout process matters more than most artists realize. This module walks through how to close the appointment cleanly, confidently, and in a way that increases rebooking, package sales, and client trust.

MODULE 9

The Script Vault

This is where I give you the actual language. You’ll learn what to say when recommending packages, primer, add-ons, upgrades, and next appointments so the sales side of your business feels much easier and more natural.

MODULE 10

Retention & Rebooking Strategy

This module focuses on what happens after the tan. We’ll cover how to keep clients engaged, coming back, and thinking of you first because retention is where the easiest money in a service business lives.

MODULE 11

The Luxury Business Method

This final module pulls it all together: the experience, the standards, the follow-up, the polish, and the strategic details that turn a spray tan service into a brand clients stay loyal to.

If Your Business Currently Looks Like This…

• You’re charging whatever feels “safe” instead of what makes sense
  
  

• You’re mostly selling one-off tans
  
  

• You’re not consistently upselling anything
  
  

• You know you should have packages, but yours feel random
  
  

• You’re awkward at checkout and avoid sales conversations
  
  

• You don’t have a clean rebooking or retention strategy
  
  

• You’re busy, but not paid nearly enough for how much energy the business takes
  
  

• You know your skill deserves more money than your current business model is producing
  
  

…this course was built for you.

From “I Spray Tans” to “I Run a Smart, Profitable Business.”

This course helps you move from:

BEFORE

• Taking appointments one by one with no real revenue strategy

• Underpricing yourself because you’re not sure what’s “too much”

• Leaving money on the table because you don’t know how to sell naturally

• Feeling inconsistent in your income from month to month

• Working too hard for what the business is paying you

   

 To

AFTER

• Clear, intentional pricing

• A stronger offer structure

• Higher average tickets

• Simple upsells that feel natural

• Packages that improve retention and revenue

• A cleaner checkout process

• More confidence in what to say and how to sell

• A more strategic business that can support the life you actually want

WHY THIS MATTERS

Sometimes the fastest way to make more money isn’t finding more people. It’s making more from the people already sitting in front of you.

It’s knowing how to:

• package better
  
  

• price better
  
  

• upsell better
  
  

• rebook better
  
  

• retain better
  
  

• and create an experience that makes your business feel worth paying for
  
  

That’s what this course is about. Not hustle for the sake of hustle, not adding complexity where it doesn’t belong, not trying to become a completely different business overnight, just building a smarter one.

What’s Included Inside Sunless Secret™ Sales Elevation Method

• 11 sales and business training modules
  
  

• Pricing and revenue strategy training
  
  

• Offer, package, and upsell frameworks
  
  

• Primer positioning strategy
  
  

• Checkout and rebooking systems
  
  

• Script vault for sales conversations
  
  

• Retention strategy training
  
  

• Luxury client experience business framework
  
  

• Downloadable worksheets / calculators / scripts
  
  

• Lifetime access or access terms